3 WAYS CUSTOMERS CAN BE ON YOUR SALES TEAM

• By Anna Baay
• March 28, 2024April 12, 2024
• Brand ambassadors Customer engagement Collaborative selling Customer advocacy Customer experience Customer feedback Customer loyalty Customer referrals Customer satisfaction Influencer marketing Relationship building Sales team augmentation Social proof Testimonials Word-of-mouth marketing
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The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in addition to the sales they make, there are other ways a customer can help your business…and at little or no cost to you.

Here are 3 ways a customer can effectively “sell” on your behalf:

1. Give referrals

Word of mouth is a great way to get new customers. It doesn’t cost you anything and you don’t have to chase them; they come to you. Back in the day when I was practicing law and attorney advertisements were prohibited, I got all of my clients through referrals.

How to get referrals

Obviously, our satisfied customers asking if they know anyone who could benefit from your services. Offer incentives for referrals, such as discounts on future services or a small gift as a token of appreciation. Make it part of the sales process to ask for a referral. For example, an invoice can contain space that customers can use to give you referrals when they pay their bill. Consider reaching out and asking for referrals, such as sending emails to your customers with this request. Reward customers who make referrals, with a small thank-you gift or a discount coupon they can use in the future.

2. Write reviews or testimonies

Online reviews and testimonies can greatly influence potential customers’ decisions. Encourage your satisfied customers to write reviews on platforms such as Google, Yelp, or your own website. Positive reviews can help build credibility and trust with new customers, while also boosting your online presence and search engine rankings.

How to get reviews and testimonials

Like referrals, you usually have to ask customers to leave you a good review or give a testimonial. But if they say something positive or send you a note of appreciation, ask if you can post this as a testimonial. Check my website to see testimonials for BigIdeasForSmallBusiness.com.

3. Share on social media

Customers who are active on social media can help spread the word about your business to their networks. Encourage them to share their positive experiences with your company on platforms like Facebook, Twitter, Instagram, and LinkedIn. You can also create social media contests or promotions that incentivize customers to share your content with their followers. Overall, satisfied customers can be one of the most valuable assets to your business. By encouraging them to give referrals, write reviews, and share on social media, you can leverage their experiences to help attract new customers and grow your business.

How to get followers and likes

First, you need to share your social media sites with customers so they know where to find you. Then, to get them to follow you and like you, it’s essential that you display content that is worthwhile to them.

Final thought

“The only mistake you can make is not asking for help.”  ~ Dr. Sandeep Jaupar, Doctor and Best-selling Author

You certainly have many satisfied customers or you couldn’t stay in business. Don’t hesitate to ask them for referrals, reviews, likes, and other actions to spread the word about your business. Not all your customers will comply, but it never hurts to ask.